Much like how marketing and audience engagement are so crucial to a publication's content, a publication’s purposeful choices in how they design their web and social media presence is crucial to welcome and retain viewership. 

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This academic year, Pantherbook has seen some of our highest engagement numbers on our Twitter and Instagram accounts as a result of how we value social media. Through many discussions, fellow editors and I agreed unanimously that we believed Pantherbook’s social media accounts served a larger purpose in our school’s community than simply promoting published articles. We wanted Pantherbook to be the go-to source for all information regarding Franklin High School; this was understood through the importance of two separate things:

 

• The responsibilities of a publication to serve as an accurate, timely source for relevant information in addition to more in-depth works

 

• Our audience of mainly 13-35-year-old members of the Franklin High School community is actively involved on social media

 

Keeping these two ideas in mind, Pantherbook has remained a reliable source for timely school news while engaging our audience in a shared, online community. Examples of Pantherbook’s work on social media to apply to our audience are attached below.